MoveSmart Company and FitzMe join forces

MoveSmart Company, which has been part of the SI2 Fund portfolio since 2015, merged with  FitzMe. The companies will continue their activities under the FitzMe brand.

MoveSmart Company, founded at the end of 2015, has developed an innovative lifestyle coaching concept aimed at lasting behavioural change. It sells licenses for software applications that support exercise, healthy eating habits and mental activities. As a result of the merger, these applications will be integrated under the name “MyVitality” into the products and services provided by FitzMe, an activation and consulting agency which supports organisations in creating a workspace that stimulates vitality. By enhancing coporate well-being on a mental, physical and social level, backed by a fitting health policy developed by the management, FitzMe aims to create an optimal ‘fit’ between energetic employees and a vibrant organisation. Its offer ranges from an online portal to coaching, physical trainings and workshops.

By joining forces, MoveSmart Company and Fitzme aim to reach a wide public and further strengthen the corporate well-being programs FitzMe offers. Geert-Jan van der Sangen, former CEO of MoveSmart Company and CEO of the merged companies, comments: “It’s a big challenge to make the integrated approach towards well-being used by MoveSmart Company stand out in a market full of quick fixes and empty promises. I’m very pleased that we can now integrate that unique proposition in the B2B market through the services of FitzMe.”

As a consequence of the merger, SI2 Fund is now a shareholder in FitzMe,